Once upon a time
Technical Experts Need to Get Better at Telling Stories
If only we could tell our stories better...
"If only we could tell our stories better,” is a refrain I hear often from people I work with in the science and technology community. And I understand why. In my experience, startup and technical business leaders don’t tell their innovation stories well. This is a huge missed opportunity.
What are technical innovators doing wrong – and how can they fix it?
- Don’t hire PhDs to write your stories.
A good communications expert can help you translate your work so it relates to the world outside your lab, office, or facility.
If you are looking for a PhD in brain science to communicate brain science, then you’re not looking in the right place. - Don’t believe that plain, clear writing is dumbing your ideas down.
Jargon clutters your message and confuses the reader. - Design a new communications playbook.
Readers’ attention spans are getting shorter, it’s essential to follow this rule: Keep it simple. Build your narrative from the foundation up – one idea at a time.
Complex stories require different marketing approaches. If your traditional communications strategy isn’t working, try hiring professional storytellers.
Read the full article, here.