An ingenious short film narrative made up of entirely fake ads. What does a man, a woman, ice cream, chewing gum, dog food, beer, and a lot of other things have in common? Commercials
Told entirely through fake advertisements, Adman is a cleverly constructed comedic love story that explores consumer culture and how a message can be transformed simply by the context in which it appears.
Advertising is designed to provoke feelings, and to be relatable to lived experience, but when grafted onto a life’s story, complete with joy and tragedy, the result is unnerving. How the film experiments with context in the way the scenes are shot and arranged within the story arc, and the juxtapositions therein, is compelling and slightly subversive.
Each spot in Adman can certainly stand alone, and together they allow the audience to connect the dots of the overarching story. The repeating characters and settings naturally aid in this cohesiveness.
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An ingenious short film narrative made up of entirely fake ads. What does a man, a woman, ice cream, chewing gum, dog food, beer, and a lot of other things have in common? Commercials
Told entirely through fake advertisements, Adman is a cleverly constructed comedic love story that explores consumer culture and how a message can be transformed simply by the context in which it appears.
Advertising is designed to provoke feelings, and to be relatable to lived experience, but when grafted onto a life’s story, complete with joy and tragedy, the result is unnerving. How the film experiments with context in the way the scenes are shot and arranged within the story arc, and the juxtapositions therein, is compelling and slightly subversive.
Each spot in Adman can certainly stand alone, and together they allow the audience to connect the dots of the overarching story. The repeating characters and settings naturally aid in this cohesiveness.
No items found.
No items found.
Previous Article
Next Article
An ingenious short film narrative made up of entirely fake ads. What does a man, a woman, ice cream, chewing gum, dog food, beer, and a lot of other things have in common? Commercials
Told entirely through fake advertisements, Adman is a cleverly constructed comedic love story that explores consumer culture and how a message can be transformed simply by the context in which it appears.
Advertising is designed to provoke feelings, and to be relatable to lived experience, but when grafted onto a life’s story, complete with joy and tragedy, the result is unnerving. How the film experiments with context in the way the scenes are shot and arranged within the story arc, and the juxtapositions therein, is compelling and slightly subversive.
Each spot in Adman can certainly stand alone, and together they allow the audience to connect the dots of the overarching story. The repeating characters and settings naturally aid in this cohesiveness.
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