This is a hyped and potentially illuminating 12-minute documentary that promises to explore what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

Many people would pay good money to learn such secrets, and as you might imagine, despite the film’s good looks, narratively the premise is far too much to chew off. What you can expect to see is a group of New York creative types that you almost certainly do not know, freestyling on culture, icons, personal influences, and their understanding of trends: where they emerge, how they catch on.

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