An American advertising producer in Shanghai tries to sell fast food to the Chinese. An endearing portrait of a modern day "Mad Man"
Sunshine tells two stories with equal aplomb—an ethnographic snapshot of the young, developing Chinese ad industry, but also the confessions of a jaded, cynical American ad man. As our narrator, Benet’s perspective is undoubtedly at the center of the film, but what is most praise-worthy about Sunshine is how intertwined the two stories are, and how they mutually inform and cast doubt upon the other. The film’s early development focuses on the creation of a McDonald’s commercial, and follows beats familiar to fans of Lost in Translation and other travel films, as Benet half-mocks, is half-amazed by the cultural idiosyncracies in his interactions.
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An American advertising producer in Shanghai tries to sell fast food to the Chinese. An endearing portrait of a modern day "Mad Man"
Sunshine tells two stories with equal aplomb—an ethnographic snapshot of the young, developing Chinese ad industry, but also the confessions of a jaded, cynical American ad man. As our narrator, Benet’s perspective is undoubtedly at the center of the film, but what is most praise-worthy about Sunshine is how intertwined the two stories are, and how they mutually inform and cast doubt upon the other. The film’s early development focuses on the creation of a McDonald’s commercial, and follows beats familiar to fans of Lost in Translation and other travel films, as Benet half-mocks, is half-amazed by the cultural idiosyncracies in his interactions.
No items found.
No items found.
Previous Article
Next Article
An American advertising producer in Shanghai tries to sell fast food to the Chinese. An endearing portrait of a modern day "Mad Man"
Sunshine tells two stories with equal aplomb—an ethnographic snapshot of the young, developing Chinese ad industry, but also the confessions of a jaded, cynical American ad man. As our narrator, Benet’s perspective is undoubtedly at the center of the film, but what is most praise-worthy about Sunshine is how intertwined the two stories are, and how they mutually inform and cast doubt upon the other. The film’s early development focuses on the creation of a McDonald’s commercial, and follows beats familiar to fans of Lost in Translation and other travel films, as Benet half-mocks, is half-amazed by the cultural idiosyncracies in his interactions.
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