Now that we have your attention, keep reading.
This is not a corporate announcement or a marketing exercise.
It is about how Celfocus’ strategy - Next-Gen Intelligence - will affect your work, your skills, and your future opportunities.

Intelligence starts with people

Intelligence starts with people - with curiosity, experience, and discernment.
Technology matters. Data matters. AI matters.
But without people who can ask the right questions and make sound decisions, none of that creates real value.

At Celfocus, we call this Next-Gen Intelligence:
when human and artificial intelligence are combined and translated into execution and measurable impact.

A real opportunity ahead

Celfocus is in a distinctive position in the market:

• strong capabilities in Cognitive Automation, Data & Analytics, and Digital

• hands-on experience with AI, GenAI, Agentic AI and Autonomous Networks

• and deep sector expertise, particularly in Telco

In a world increasingly driven by data, automation and AI-powered decision-making, this creates a significant opportunity.

But opportunities only matter if we know how to act on them.

This is where strategy matters

Strategy exists for a simple reason:
to focus our efforts, align how we work, and clearly state what we should not do.

Next-Gen Intelligence is how we choose where to create impact, organise our work, and turn knowledge into better decisions - every day.

What changes in practice?

Quite simply:

• less time on low-value tasks, rework, or producing information for its own sake

• more time thinking, deciding, and moving things forward

• clearer priorities

• better reuse of what we already know

In short: work that makes more sense and has more impact - in projects, delivery, and in your day-to-day role.

Not about technology. About how we work.

AI does not replace people. It helps us do a better job.
But only if we use good data, share what we learn, and take responsibility for our decisions.

Next-Gen Intelligence is not owned by a team or a tool.
It is how we work, together.

This is about you

This opportunity is not just for the company or our clients.
It is, above all, for the people at Celfocus.

Those who know how to work in this new world - data-driven, AI-enabled and decision-focused - will be more relevant, more autonomous and more valuable.

That is what strategy is for:
creating impact and preparing our people for the future.

Looking ahead

Next-Gen Intelligence is a deliberate choice about how we operate and grow.
By combining human creativity, trusted data and advanced technology, we are building a more focused, more intelligent and more consistent Celfocus.

This is a shared direction.
And it only works if it is lived every day. By you. By all of us.

So what? What does this mean for you?

It means that Next-Gen Intelligence is not something to watch from the sidelines.
It is something you help build - through how you work, decide, learn, and share what you know.

To be continued…

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This article is brought to you by Luís Paulo Salvado, Celfocus Executive Chairman.

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