Artificial Intelligence: a Human Transformation

Luis Paulo Salvado, Executive Chairman at Celfocus and CEO at Novabase Group, shares his view that the real AI revolution is human, not technological. While the technology is already in place, he explains why organisations must rethink processes, roles and leadership, and embrace human-centric capabilities such as creativity, empathy and ethical judgement as humans and AI increasingly work side by side.

Read it here and engage on LinkedIn!

Celfocus won two awards

• Celfocus and Vodafone have been recognised with the “AI & GenAI Pioneer Innovation Award” at The Fast Mode Awards 2025, highlighting the impact of the Field Technician Assist solution across Vodafone’s European markets! Know more here.

• Celfocus has, also, been recognised in the The Fast Mode 100 – Solution Providers 2025 ranking, an award that recognises the most impactful and innovative technology vendors. Details here.

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Telecom Review ME Leader’s Summit, Dubai

Last month, Paulo Reis, Executive Director Middle East at Celfocus, participated in the panel discussion “Unleashing AI & Cloud Innovation: Empowering Telcos for Hyperconnected Growth”, powered by AWS. The session explored how telcos are evolving into next-generation digital service providers through cloud innovation, AI-driven customer experiences, network transformation, and intelligent operations, closely aligning with Celfocus’ mission to help operators turn data into action and build future-ready networks.

New Resources

• We’ve just released the new Network Digital Twin White Paper, showcasing Celfocus’s Network Digital Twin framework and how our layered architecture enables CSPs to accelerate their digital twin adoption, ensuring accurate, real-time insights and supporting a wide range of use cases – from operational intelligence to strategic planning.

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Celfocus on the News

• For TelcoTitans, Sofia Esteves, Executive Director of Data and Analytics Solutions at Celfocus, explores how CSPs can unlock real AI value through strong data foundations and business-focused use cases, reflecting the company’s Next-Gen Intelligence approach. Explore this insightful interview here and see it on LinkedIn here.
• In Human Resources, Sónia Vasconcelos, People Executive Director at Celfocus discusses how AI is transforming the world of work - reshaping models, leadership and skills, and why ethics, empathy, creativity, emotions and purpose must remain at the centre of this transformation. Dive in the article here and see it on LinkedIn here.
• Inês Rocha, Marketing Consultant at Celfocus, explains how low Earth orbit (LEO) satellites and hybrid networks are reshaping the telecom industry and helping telcos extend coverage, resilience and performance worldwide in an article for Mobile Europe. Read it here and engage on LinkedIn!
• Beatriz Pereira Santos, Senior Data Scientist at Celfocus, shares how Hiscox Europe and Celfocus partnered to transform underwriting by combining AI, GenAI and Automation into a unified, intelligent process. Read the full article here and interact here.

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To Read/Watch/Listen:

• Webinar - “Becoming an AI-Native Telco” alongside Orange, Telefónica, Telekom Srbija and Red Hat.
• Case Study Hiscox Europe – Reimagining Underwriting Through Intelligent Automation
• White Paper Agentic AI (Part I & II)
• Solving the GenAI Value Gap: How Celfocus Is Turning Experimentation into Measurable Impact” Article on Mobile Europe
• Industry Events: Mobile World Congress (March 2-5)