Skinny may not have the biggest advertising budgets, a legacy of innovation, or the heft of their beloved competitors in the telco market. But what they do have is an army of customers who love them. So much so, that Skinny has won Consumer NZ’s People’s Choice Award in the mobile category five years in a row.

These are lovely, happy customers who would gladly recommend Skinny to their friends and/or family. Which is where Friend-vertising comes in.
Considering that word of mouth is 83% more effective than advertising, and that it seems like everyone in New Zealand knows someone who knows someone, Skinny’s new Friend-vertising campaign aims to reach everyone in New Zealand with an ad for Skinny fronted by a person they know.

A highly targeted direct campaign that operates at a national broadcast level.

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