Celfocus has a proven talent for reinventing itself over the years. We seamlessly blend deep Telco industry knowledge with cutting-edge technologies and architectures, making us proud engineers and technology pioneers. Our mission? To find the best ways to generate revenue and satisfy our clients' needs through innovation.

Creating something innovative, an offering with a unique pitch and clear purpose that fits a client’s needs perfectly, is just the first step on a much broader journey. We’re constantly pushing forward to unlock new opportunities.

The Cognitive for Business Growth bet is all about that. It’s about building our differentiation by combining industry expertise with the newest tech trends, driven by a clear business purpose and real benefits. This approach takes us further along Celfocus' path of growth, helping us identify valuable propositions. Our goal? To transform these innovative value propositions into scalable, repeatable AI-driven solutions that not only elevate our professional development but also ensure Celfocus' sustainable market presence.

Right now, our primary focus areas include:

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Network Digital Twin
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A high-potential area attracting a lot of interest from both existing and new clients eager to evolve towards autonomous networks. Key questions we're exploring include:

• How can we define our unique differentiation point in this space?
• How can we align our strategy with hyperscale partners like Google Cloud (Autonomous Networks Operations Framework) and AWS (Network Genius)?
• How can Digital Twin serve as a gateway to grow our business in Autonomous Networks?

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Network Digital Twin Beyond Telco
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While Network Digital Twin has proven to be a significant asset for Telco, we're also considering its expansion beyond the industry into other sectors, such as Energy, Manufacturing, and more. Next steps include:

• Identifying applicable industries and use cases
• Building strategic partnerships and tailoring solutions to each industry and client-specific needs

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Agentic AI
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This is the future of intelligent systems, where autonomous decision-making and proactive behaviour can truly transform industries. Our focus here will be on:

• Defining what makes Celfocus stand out in the agentic AI space
• Clarifying our core capabilities and areas where we can add the most value
• Selecting a client to develop and showcase a proof of value (PoV), demonstrating tangible benefits and scalability

The "Cognitive for Business Growth" bet is a cornerstone for positioning Celfocus in the era of NextGen Intelligence. It’s about reshaping how organisations make decisions and operate, preparing us for the exciting times ahead.

Stay tuned, the future is cognitive!

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This article is brought to you by Carla Penedo, Cognitive Automation BL Lead.