Take a look at 7 of the most common and successful fintech marketing tactics and strategies:
- Gamification
Gamification is simply the process of applying gameplay principles and game design elements in a non-game environment. So, how is that applied to marketing? There several ways to do that, but the most popular are to: Hold contests and give prizes; Reward points for referrals and completed purchases/transactions, for example; and Create quizzes, puzzles and visual games to make ‘boring’ content more appealing and shareable.
- Referral, affiliate or influencer marketing
Referral, affiliate, or influencer marketing all refer to the traditional marketing principle of establishing partnerships with third-party ‘marketers’ or ‘influencers’ and incentivising them to promote your products or services by offering them a commission for each conversion they generate. Affiliates can be professional marketers and media owners (i.e comparison sites) or industry bloggers and influencers.
- Experimental Marketing
Experiential or experience marketing is connecting or engaging with your target audience in a physical way, by providing them with some sort of a unique physical experience with your brand.
- Partnership Marketing
Partnership marketing is the broader concept of collaboration marketing which includes various tactical sub-categories like the earlier mentioned affiliations as well as licensing, co-branding, sponsorships, product placements, joint ventures, content sharing, etc. And it’s all about collaborating with a third party, a business, or a brand, that is associated with a segment of a market you’re interested in selling to.
- Community Marketing
Creating a community is one of the most powerful ways to build loyalty and strong emotional long-lasting relationships, as it taps into the most basic human needs of having a sense of belonging and sharing.
- Branding
As the market continues to grow, it’s becoming extremely difficult for companies to differentiate and really stand out. More and more fintechs are starting to look and feel the same – minimalistic design, flat illustrations and pastel colours have become the new uniform. So, thinking outside of the box and being bold with your branding is more important than ever.
- Content marketing and media production
Although nowadays content is everywhere and everyone seems to be a writer, content marketing remains one of the most powerful and cost-effective fintech marketing tactics out there. A rightly implemented content marketing strategy can not only boost a company’s organic traffic and SEO (which has become “a must” in today’s digital-first world) but also establish its brand as a thought leader and expert in its field. This will further help grow consumer confidence and gain trust.
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