In this video, Steven Van Belleghem discusses the growing trend of brands focusing on community building rather than traditional customer loyalty. He noted that companies like TikTok and Snapchat have successfully established communities, raising questions about how non-tech businesses can implement similar strategies.
Van Belleghem argues that traditional loyalty programs are outdated. Instead, brands should prioritize creating value from the outset, fostering loyalty through genuine community engagement rather than simply rewarding purchases after they occur.
You can also see the pitch below from John Larson, Associate Partner, Digital & Service Operations at McKinsey & Company, who takes the stage to discuss the fascinating intersection of Generative AI and Customer Experience (CX). In this thought-provoking presentation, he will delve into the transformative potential of Generative AI in revolutionizing CX strategies and share practical insights on how organizations can leverage this technology to deliver exceptional customer experiences.
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Strategies to build your own community
In this video, Steven Van Belleghem discusses the growing trend of brands focusing on community building rather than traditional customer loyalty. He noted that companies like TikTok and Snapchat have successfully established communities, raising questions about how non-tech businesses can implement similar strategies.
Van Belleghem argues that traditional loyalty programs are outdated. Instead, brands should prioritize creating value from the outset, fostering loyalty through genuine community engagement rather than simply rewarding purchases after they occur.
You can also see the pitch below from John Larson, Associate Partner, Digital & Service Operations at McKinsey & Company, who takes the stage to discuss the fascinating intersection of Generative AI and Customer Experience (CX). In this thought-provoking presentation, he will delve into the transformative potential of Generative AI in revolutionizing CX strategies and share practical insights on how organizations can leverage this technology to deliver exceptional customer experiences.
No items found.
No items found.
Previous Article
Next Article
Strategies to build your own community
In this video, Steven Van Belleghem discusses the growing trend of brands focusing on community building rather than traditional customer loyalty. He noted that companies like TikTok and Snapchat have successfully established communities, raising questions about how non-tech businesses can implement similar strategies.
Van Belleghem argues that traditional loyalty programs are outdated. Instead, brands should prioritize creating value from the outset, fostering loyalty through genuine community engagement rather than simply rewarding purchases after they occur.
You can also see the pitch below from John Larson, Associate Partner, Digital & Service Operations at McKinsey & Company, who takes the stage to discuss the fascinating intersection of Generative AI and Customer Experience (CX). In this thought-provoking presentation, he will delve into the transformative potential of Generative AI in revolutionizing CX strategies and share practical insights on how organizations can leverage this technology to deliver exceptional customer experiences.
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