Introducing lonely grannies to the benefits of social networks
CALL To Food
—
Sep 2016
To Inspire
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Vodafone Sunday Grannies
Introducing lonely grannies to the benefits of social networks
CALL To Food
—
Sep 2016
EDITION EDITORIAL & OVERVIEW
Vodafone Sunday Grannies
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3
CALL To Food
-
Sep 2016
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The social media campaign, by McCann Bucharest, linked hungry students wanting a good Sunday lunch with two women, who lived alone but loved cooking for large groups
The "Sunday Grannies" were shown the basics of social media and asked to share their menus and invite people to lunch on Facebook.
When the experiment took off, they became so popular they eventually got their own TV show. The idea was then opened up for other seniors to join in by registering with an app.
McCann claims the campaign tripled the adoption of social media in Romania among the over 65s and gave 4G smartphone sales a 78% boost.
No items found.
No items found.
Previous Article
Next Article
The social media campaign, by McCann Bucharest, linked hungry students wanting a good Sunday lunch with two women, who lived alone but loved cooking for large groups
The "Sunday Grannies" were shown the basics of social media and asked to share their menus and invite people to lunch on Facebook.
When the experiment took off, they became so popular they eventually got their own TV show. The idea was then opened up for other seniors to join in by registering with an app.
McCann claims the campaign tripled the adoption of social media in Romania among the over 65s and gave 4G smartphone sales a 78% boost.
No items found.
No items found.
Previous Article
Next Article
The social media campaign, by McCann Bucharest, linked hungry students wanting a good Sunday lunch with two women, who lived alone but loved cooking for large groups
The "Sunday Grannies" were shown the basics of social media and asked to share their menus and invite people to lunch on Facebook.
When the experiment took off, they became so popular they eventually got their own TV show. The idea was then opened up for other seniors to join in by registering with an app.
McCann claims the campaign tripled the adoption of social media in Romania among the over 65s and gave 4G smartphone sales a 78% boost.
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