In today’s fast-paced world, ideas need action to succeed. The Delivery & Agility Hub helps bold ideas grow, scale, and deliver real results.
At the heart of this engine? A deceptively simple mission: Linking strategy to operations to fuel organisational efficiency and structured evolution.
Translation? Turning PowerPoints into pipelines. Strategies into sprints. Talk into tangible wins.

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Strategy doesn’t live in decks. It lives in decisions. And Strategic Agile Routines (SAR) are how we make those decisions deliberate, continuous, and connected.
SAR isn’t about checking boxes or holding more meetings. It’s about creating space and structure for strategy to stay not just alive, but actionable.

• Monthly Reviews to reflect, realign, and course.
• Pulse Checks to stay close to what’s happening.
• Syncs to turn insights into interventions.

As the Delivery & Agility Hub, we are orchestrating these routines, challenging assumptions, and working to bridge gaps.
This is our rhythm. Our playbook for turning long-term ambitions into near-term actions.

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The Apex Bet is a strategic move to push Celfocus to the peak of excellence by harnessing the true potential of Generative AI. The mission?
Evaluate, prove, and lead the adoption of GenAI across our Delivery lifecycle, not as a gimmick, but as a true lever for delivery efficiency and innovation.
We’re here to identify where GenAI works, how it adds value, and what it takes to scale it with purpose.

Here’s how we’re doing it:

⚙️ Engineering Efficiency & Value Realisation

• We’re not just measuring productivity, we’re engineering it.
• 70% of developers are using GitHub Copilot
• 15-20% productivity gains in development and QA
• Real rewards for real margin impact, up to 50% of gains returned to the team
• Strategy = measured, reported, rewarded

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📊 DX Platform

GenAI is only powerful if we know how it performs. The Developer Experience Platform is our answer to:

• “What’s working, and what’s just noise?”
• Custom KPIs to track value, flow, and developer friction
• Pilot projects testing leading tools
• The foundation for company-wide visibility and continuous improvement

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🤖 AI Agents

Not all magic is behind the curtain. Some of them work side-by-side with you.

• Custom-built agents supporting test design, query building, defect triage, and more
• Active in projects like Aldi, Ziggo and beyond
• Cookbook & governance model to guide reuse and scalability

The Apex Bet is more than an initiative - it’s a proving ground. We believe that GenAI is here to stay, and it isn’t just a trend. It’s a transformation.

The Delivery & Agility Hub is a driving force and an intersection where strategy meets execution. It’s where bold ideas get traction, where ambition turns into action, and where excellence becomes a habit, not an exception. With Strategic Agile Routines setting the rhythm, the Apex bet is proving what GenAI can really do. With a relentless focus on efficiency and value, we’re building a model where innovation isn’t the outlier, it’s the standard.

In a world that’s always moving, we’ve chosen to set the pace. It’s not just about delivering. It’s about providing better with purpose.

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