BT has now launched the first in a trilogy of ads focusing respectively on the "wonders of technology" that enable consumers to communicate; the brand’s new "home-centric" converged services package, BT Plus; and its portfolio of sports broadcast rights.

Each ad will be built around a device to symbolise the "magic of what BT brings" its customers. The first ad, "Moments", uses the visual metaphor of paper aeroplanes for human connection to the soundtrack of classic Madness hit It Must Be Love, while it is understood the second ad will be more musical in theme.

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