No. A good design is measured by its ability to answer a purpose or a need. It combines innovation, functionality, aesthetics, and facilities comprehension and usage. It brings order to chaos, promotes engagement and urges interaction.

A designer has the ability to bring a way of thinking that isn’t aligned with rigid method or conventional models. Thus, bringing challenge, originality and lightness.

A designer is driven by uncertainty and ambiguity in favour of a specific outcome that has not been previously set. A designer is a powerful ally to the business in the sense of promoting disruption, deconstruction to reconstruct, a way of looking with “different eyes” to everyday things and build on top of that. If it’s innovation businesses need, design is on that track.

I think I would reformulate the question. “Hard and fast” is promoted by common sense, why? If you could pick the same solution but execute in a more beautiful and attractive way, would you still pick the 1st option?

I think common sense promotes the idea of hard and fast because of the lack of time/patience or inability to make something more beautiful or attractive. I don’ think it’s because the first option is preferable to the second. Beauty always brings something pleasant.

If Celfocus were a chair it would be “Italian Pride” by Fernando y Humberto Campana.

In my perspective, this chair reflects Celfocus’ form and spirit. It is a chair, like Celfocus, with the solid base structure required to stand up right - the foundation and pillars.

Around its structure it is interlaced with knit cord in what seems to be a casual manner but with great complexity. It is somewhat chaotic, but at the same time creating a sufficiently strong structure that supports the weight of whoever decides to sit. It’s bold, airy, and has room for reorganization.

The knit and its complexity I relate it to people, the individual characteristics, the way we are organized in a specific moment and the ability to reorganize at another time - organic in a way.

It is bold because it risks trying another way to better and wisely respond to needs.

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If I could design a killer feature I would make all applications responsive to voice commands.

Rather than a piece/object of design, I would like to highlight a social-innovative project called “A avó veio trabalhar” (Grandma came to work).

The idea behind this project is based on filling the gap between generations, promoting gatherings and exchanges - a transformation to the common mentality of what is old is disposable, not interesting, of little added value to our society. This project values individual talent, aspiration, and passion through cultural experience, design and workshops.

I admire this project for the processes more so than for the objects created. It “attacks” a local issue (people) that can be easily scaled to a global dimension. By looking at a problem/pain point in their surrounding and creating smart solutions using the resources available. Challenging and empowering those involved and influencing the surrounding community.

This project works to transform how we look at a specific matter and a specific community – it’s a transformation project!
http://www.fermenta.org/

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