NeXT was a computer and software company founded by Steve Jobs in 1985 after he left Apple. The company was known for developing advanced workstations and operating systems aimed at the higher education and business markets. Jobs’ leadership at NeXT was marked by a blend of high expectations and a desire to build a company from the heart. He organized retreats to establish a corporate culture driven by passion rather than profit. These gatherings also served as platforms for strategic planning, where design decisions, production deadlines, and marketing strategies were meticulously discussed.
In this second video, Steve Jobs outlines NeXT's strategic approach to understanding and capturing the professional workstation market, concluding by encouraging continued learning and adaptation to refine their market strategy.
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Behind the scenes with a visionary entrepreneur
NeXT was a computer and software company founded by Steve Jobs in 1985 after he left Apple. The company was known for developing advanced workstations and operating systems aimed at the higher education and business markets. Jobs’ leadership at NeXT was marked by a blend of high expectations and a desire to build a company from the heart. He organized retreats to establish a corporate culture driven by passion rather than profit. These gatherings also served as platforms for strategic planning, where design decisions, production deadlines, and marketing strategies were meticulously discussed.
In this second video, Steve Jobs outlines NeXT's strategic approach to understanding and capturing the professional workstation market, concluding by encouraging continued learning and adaptation to refine their market strategy.
No items found.
No items found.
Previous Article
Next Article
Behind the scenes with a visionary entrepreneur
NeXT was a computer and software company founded by Steve Jobs in 1985 after he left Apple. The company was known for developing advanced workstations and operating systems aimed at the higher education and business markets. Jobs’ leadership at NeXT was marked by a blend of high expectations and a desire to build a company from the heart. He organized retreats to establish a corporate culture driven by passion rather than profit. These gatherings also served as platforms for strategic planning, where design decisions, production deadlines, and marketing strategies were meticulously discussed.
In this second video, Steve Jobs outlines NeXT's strategic approach to understanding and capturing the professional workstation market, concluding by encouraging continued learning and adaptation to refine their market strategy.
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