To Inspire
-
Most valuable asset
Social Mediation
CALL To Value
Nov 2022
To Inspire
-
Most valuable asset
Social Mediation
CALL To Value
Nov 2022
EDITION EDITORIAL & OVERVIEW
Most valuable asset
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45
CALL To Value
-
Nov 2022

As a couple finalizes their separation, they seek professional help in the act of dividing their most important asset - their social currency

In director Matt Pittroff’s Social Mediation, we find ourselves in a sterile corporate legal office watching as a couple attempts to divide the “assets” of their social currency. It’s an immediately smirk-inducing high concept that, despite its ostensible ridiculousness, feels oddly grounded. The film smartly plays it straight, straddling the line between elongated comedy sketch and incisive social satire. It seems to posit: what if tech dystopia isn’t so much neon lighting and rainy streets, but rather a banal legal office wherein basic influencers are dividing up their social capital as they would physical assets?

As a couple finalizes their separation, they seek professional help in the act of dividing their most important asset - their social currency

In director Matt Pittroff’s Social Mediation, we find ourselves in a sterile corporate legal office watching as a couple attempts to divide the “assets” of their social currency. It’s an immediately smirk-inducing high concept that, despite its ostensible ridiculousness, feels oddly grounded. The film smartly plays it straight, straddling the line between elongated comedy sketch and incisive social satire. It seems to posit: what if tech dystopia isn’t so much neon lighting and rainy streets, but rather a banal legal office wherein basic influencers are dividing up their social capital as they would physical assets?

As a couple finalizes their separation, they seek professional help in the act of dividing their most important asset - their social currency

In director Matt Pittroff’s Social Mediation, we find ourselves in a sterile corporate legal office watching as a couple attempts to divide the “assets” of their social currency. It’s an immediately smirk-inducing high concept that, despite its ostensible ridiculousness, feels oddly grounded. The film smartly plays it straight, straddling the line between elongated comedy sketch and incisive social satire. It seems to posit: what if tech dystopia isn’t so much neon lighting and rainy streets, but rather a banal legal office wherein basic influencers are dividing up their social capital as they would physical assets?

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