O2 launched a TV campaign featuring “George the Poet”, deliver a poem celebrating the miracle of existence and the planet we live on. The ad features impressive visuals of the birth of the solar system and heartfelt words:

"Life is a miracle. Out of all the planets and all the solar systems, ours was the one to support our whole existence. Our is abundant in sustenance. Not too close or far from the Sun, just enough distance as our lungs that can make use of oxygen. Breathing in and get high on life like an intoxicant, we’re all interconnected, everything that happens, all things are affected. We’re born alone, but we walk into collectives and every experience falls into perspective when you see that this planet is yours to explore. See, we leave our mark and the people we affect, the memories we make when we speak and we connect, the feelings we share, the secrets we pretend, the strength and the weakness we project. Our time here is like a drop in the ocean. Ups, downs and a lot of emotion, but you’re still here to see the morning. Life’s for the taking. Breathe it all in."

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