Good engineering is full of compromises and restrictions. Achieving any practical result requires making choices of the resources we have. Nature is full of such examples, compromises, balances, complementarities etc. What results in good engineering is what defines the “perfection” that really matters. Only possible things matter. That defines the nature of our work.

The golden Rule

Each particular form and behaviour is determined by a unique parametric seed called phi-nome.

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PEGA – Go Live

PEGA is a transformation project that started in September 2018 at Vodafone Portugal, aimed at changing the way marketing campaigns are set and what they offer.

PEGA applies adaptive models in order to determine the best offer, channel and contact for a specific client, account or service from the among identified. The Macrostrategy used aggregates all the use case specific sub-strategies and other adaptive models and prioritization related sub-strategies in one unique strategy.

On January 27th, the first Vodafone Portugal customers were contacted with offers coming from PEGA. This is a very important milestone for the Project Team and for Celfocus as it is the first PEGA project delivered by Celfocus.

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READ

Read is a new space in our offices in Lisbon and Oporto. A place dedicated to books and magazines of all genres. We’re giving books a new life by sharing them with Celfocus All.

To start, each space has a variety of books available. We will be adding new books regularly (use the wishlist section to help us select) but the best part is you can donate!

Keep the Read cycle going.

1. RECYCLE – Pick a book you liked reading and give it a new life.
2. REGISTER – Using the sticker in the recycle box, write your nb & name and stick it on the book.
3. REUSE – Take your pick - give new and old books good use.
4. RETURN – We hope to give these books many lives – treat them well and return them in due time.
5. REVIEW – Tell us what you loved or hated about the book.
6. REPEAT

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