Charles Faulkner is an independent researcher on language and its effects on communication, decision-making, and change. In this TED talk, he explores the idea that imagination is not what you think; it’s how you think. Cognitive research reveals that images, metaphors, and stories form the basis of our mental operating system, underpinning both our intuitions and our irrationality. Counterintuitively, more accurate insights do not come from increasing information or reason, but from educating our imagination.

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