The minute-and-a-half-long short highlights the destruction of the rainforest by palm oil growers by telling the story of a fictional character called Rang-tan, a critically endangered orangutan whose home is destroyed.
The messaging is in line with Iceland's commitment to remove palm oil from its own-label food by the end of 2018.
Focused its impact on the environment, this ad has been banned by from TV by Clearcast (a non-governmental organisation which pre-approves most British television advertising) for breaching political ad rules - but Iceland now wants to make it go viral online.
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Say NO to palm oil
The minute-and-a-half-long short highlights the destruction of the rainforest by palm oil growers by telling the story of a fictional character called Rang-tan, a critically endangered orangutan whose home is destroyed.
The messaging is in line with Iceland's commitment to remove palm oil from its own-label food by the end of 2018.
Focused its impact on the environment, this ad has been banned by from TV by Clearcast (a non-governmental organisation which pre-approves most British television advertising) for breaching political ad rules - but Iceland now wants to make it go viral online.
Previous Article
Next Article
Say NO to palm oil
The minute-and-a-half-long short highlights the destruction of the rainforest by palm oil growers by telling the story of a fictional character called Rang-tan, a critically endangered orangutan whose home is destroyed.
The messaging is in line with Iceland's commitment to remove palm oil from its own-label food by the end of 2018.
Focused its impact on the environment, this ad has been banned by from TV by Clearcast (a non-governmental organisation which pre-approves most British television advertising) for breaching political ad rules - but Iceland now wants to make it go viral online.
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