View each team - Communication

Call To Action — Feb 2018

Challenging colleagues to explore content that inspires

What is communication?


the imparting or exchanging of information by speaking, writing, or using some other medium.

What is Communication at Celfocus?

Celfocus plays a vital role in one of the most dynamic industries of today - telecommunications. An industry that has come to demand sophistication, excellence and rigour from all. To meet these demands Celfocus has professionalised many of the teams that support activities such as: pre-sales, workshops, project moments.

Celfocus’ communication team works daily to challenge these activities in the way they are communicated both internally, about what is being accomplished and created, and externally with customers and prospects on our offer and delivery strategy.

By challenging colleagues to explore content that teaches and inspires others in various moments and promoting consistency, rigour and sharing across the organisation.

How is Communication done at Celfocus?

The communication team has come a long way in challenging colleagues to look beyond the horizon and providing the necessary tools. Many of these tools and skills have allowed colleagues to excel in crucial moments of interaction with stakeholders.

To guarantee a uniform and coherent use of Celfocus’ identity and tone of communication, infographics, icons, templates and content enhancement has been provided. By doing so, colleagues have been able to impact customers with more sophisticated solution designs and content.

While making direct impact on clients through presentations, infographics and appropriate pitches, the team has also opened an additional communication channel – the digital. To spread messages to an even wider audience, the communication team is responsible for the corporate website, internal newsletter (CALL) and social media (LinkedIn & Facebook). These key communication platforms allow Celfocus to share solutions, vision and initiatives with employees and clients, while also enhancing and promoting employee branding.

To make it all happen, a partnership has been established with a number of external service providers that bring an extra dose of innovation and creativity to some of the work being done. For example, the All Management Event that allow our management levels to discuss and share ideas, initiatives, path and drive for what lies ahead.

Additionally, the team handles various on-demand requests coming from different members of this organization. These requests typically bring forward the creativity and ability to challenge colleagues to think outside the box.

“Living the Celfocus Identity”

Guarantee uniform and coherent use of Celfocus identity and tone of communication by all. Enhance people engagement and unite the organization. Reinforce reputation among its stakeholders.

Assuring image and messaging consistency both in internal and external presentations, including formatting, iconography and diagrams.

Creating tools that impact customers with sophisticated solution designs and content.

Update Celfocus’ main communication channel, with an improved image, eased navigation and contents which better showcase our Offer, Delivery and DNA.

Regular and relevant content sharing on LinkedIn (the enterprise channel by excellence) and Facebook (the most accessed social media platform in Portugal) as social media are key communication platforms to share vision, solutions and initiatives with employees, clients, industry and prospect clients/employees.

Celfocus’ official corporate newsletter addressed to our youthful and curious population, accustomed to social media, internet and online content.

“Making it happen”

Facilitate and give access to communication services. Centralize and coordinate internal and external expert entities.

In collaboration with external experts we bring professional services to our events, stands, offices, campaigns etc. Allowing us to deliver state-of-the-art solutions in a wide variety of moments.


Celfocus All Management Event

A moment to communicate Celfocus’ drive, intentions and what lies ahead. From Sales, Architecture to People Development, the All Management Event gives our senior audience the opportunity not only to share a vision but also to be better acquainted with our projects, solutions, challenges and learnings.

Mobile World Congress

The main telecoms trade show in the world and stage for solutions & product’s showcasing as well as networking.

Other projects:

Meet the team

Dídia Gabriel

What inspires you?

My inspiration has different sources…

  • those around me, my family, my friends, my colleagues – their individual perspectives.
  • tomorrow – the challenges, moments and conquests of the day/s to come
  • Laughter, fear, chaos, people, travel, culture, language, books...

The possibilities are endless.

José Miguel Barros

What inspires you?

"Logic will get you from A to Z; imagination will get you everywhere." - Albert Einstein

Mafalda Barros

What inspires you?

An experience, a moment, an image.

A good cup of wine while talking to friends, spending time with my family, people...

A sentence, a thought: “The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.”

Everything and nothing at the same time.

Elisabete Feitinha

What inspires you?

People inspire me, differences inspire me. The ability to come out of the comfort zones and being like oneself.

The ability to stop and the courage, if necessary, to transform and reinvent ourselves.

Joana Rodrigues Correia

What inspires you?

Team(work) - how different personalities, backgrounds and knowledge inspire creative roles, learning processes and delivery. On another level and, at the risk of sounding “too millennial” travelling and discovering unknown lands.

Joana Viana

What inspires you?

Creativity! The way we can always see things in another perspective.


What's it like to use one sense to do the work of another? An immersive short about lip-reading.