Technology becomes pleasure

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In the past, good design in software was almost always a frustrating compromise.
Today, Design is key for the success of the technological revolution we are witnessing.

For every new gadget, it was common to hear users say, “this phone is so amazing, and I’ve only been able to use a small part of it.” This unused sophistication led one of the greatest manufactures of mobile phones to bankruptcy. And opened doors to this new obsession for design and experience – leading to the idea that we can all learn to use the technology available and that it can even be a pleasure!

Today, the same piece of software needs to capture the fleeting attention of a Millennial and efficient adaption of a Baby Boomer. That in itself is a huge challenge for engineering and that’s where Design gains greater exposure. Businesses with a digital footprint understand that - which is why they are so committed to transformation.

For all those building this technological revolution – it is ever more interesting to learn to merge business, technology and design. The life of technologist has never been this interesting and challenging!

In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.