Grace & style

Why B2B and enterprise design is the next frontier of design impact

Call To Design — Mar 2018

Facebook's Margaret Stewart shares four key principles for designing quality business products and explains why designing elegant tools may be the highest-impact opportunity that exists for designers today.


Design tools have changed very much so over the decades. From designing tools such as drills to designing software.

Today, design and technologies are hand in hand in what concerns changing industries in the way we live and work. Creating elegant tools for businesses can create a lot of societal value such as:

  • Reduce waste
  • Democratize markets
  • Economic Impact

However, there are so many industries in the early stages of reaping from the advantages of design.

Over the past years, Facebook has raised the bar for business and enterprise design. Believing to have four basic principles for designing great business products:

  1. Help people learn and grow
  2. Balance efficiency and effectiveness
  3. Bring clarity to complexity
  4. Be accurate and predictable

It’s an exciting time to be in business and enterprise design as we make a leap forward and perhaps even exceed the best consumer design that we are accustomed to.

Facebook's Margaret Stewart shares four key principles for designing quality business products and explains why designing elegant tools may be the highest-impact opportunity that exists for designers today.