We get you

You rule

Your rules, your network. Vodafone is at your command.

‘You Rule’ is the bold new visual brand identity that clearly lets Vodafone’s customers know that they are in control of their plans and services.

Vodafone Australia’s general manager of brand, Adam Slattery, says the ‘You Rule’ positioning is a clear representation of a longstanding quest to empower telco customers: “Vodafone has always put its customers at the heart of everything we do. We were the first Australian telco to introduce game changing offerings like no lock-in contracts and a range of endless mobile data plans...You Rule’ tells  customers, without hesitation, that they are firmly in the driver’s seat when it comes to their Vodafone experience. Everything we do, from the plans we create to the products we sell, is about empowering our customers.”

Vodafone has launched a new advertising campaign to support its ‘You Rule’ brand transformation with five bold characters that show off the ‘You Rule’ personas. From “Majesty of Working From Home” to “King of Connectivity”, these personas bring to life the power they have as a Vodafone customer.