Use your imagination

Orange | Unicorn grandad

Call To Celfies — Dec 2021

How new technology can be used in times like this to stay in touch and make memories with our loved ones.

What if this year, we make memories together with Orange? 

Publicis Conseil has created 'Unicorn Grandad', the story of a grandad who is given a smartphone on Christmas Eve. 

Somewhat taken aback, he wonders what he's going to do with this gift that he doesn't even know how to use. Until his granddaughter sends him a picture of herself with a unicorn filter.

From that point, we will follow him on an extraordinary mission: alone in his workshop, he will saw, paint, sew, cut and shape to create something truly amazing. 

His perseverance and boundless imagination will help him stay in touch with his granddaughter, in his own homemade way and thanks to his new mobile phone.