The phenomenon

An Insight An Idea with Jack Ma

A conversation with Jack Ma, Founder and Executive Chairman of Alibaba Group, on leadership, entrepreneurship and the future of commerce.

Companies should simplify and focus on two value drivers, he argues: customer satisfaction and employee satisfaction. By aligning strategic initiatives on these alone, leaders make their workers’ jobs less complicated and improve customer experiences. Oberholzer-Gee is the author of the Harvard Business Review article “Eliminate Strategic Overload” as well as the book “Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance”.