Hooked

Beyond Limits - tale of two cities

The future is ours to make

BT gives 5 million kids the tech skills they need.

Beyond Limits, the campaign reflects the changing nature of the telecommunications giant and includes a TV ad led by Saatchi & Saatchi London, airing for the first time today. It tells a story of hope in a time of great uncertainty for Britain (which couldn't be more timely).

Capturing the mood of the country, it pays homage to Charles Dickens's classic novel, A Tale Of Two Cities, following the story of a young girl as she travels through modern Britain to reach her classroom of the future. The ad poses questions about our time and the role of technology in our lives. We're provoked to think of these scenes as both positive and negative, ultimately concluding that this is a journey of optimism and pride and how technology can play a positive role in our lives.