The Freakonomics of Big Data

Predict Who Will Click, Buy, Lie, or Die using analytics

In this rich, fascinating and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone, every day.

Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions are predicting future actions. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.