Delivering connected value

Bouygues Telecom - Mamita

How Bouygues Telecom helps people from different generations connect to each other.

Countryside is usually associated with terrible 4G coverage and waffly sound but Bouygues has spent the past three years heavily investing in rural areas and today connects 64 million French people over the country.

The brand was recently recognised as the #1 mobile operator in French rural zones, however, as this cute film shows, not everyone’s aware of that yet. A scheming but loving grandmother sneakily plays on her teenage granddaughters ignorance to make her spend some precious quality time together.