Celebrate diversity

All that we share

We live in a time where we quickly put people in boxes. But maybe, just maybe, we have more in common than we'd like to think.

A commercial featuring 80 Danes from all walks of life, a challenge to growing attitudes of discrimination on the grounds of ethnicity in Denmark and across the world. Participants were given 40 questions to consider before filming, throughout the shoot they were invited to cluster according to their responses. There was no requirement that they stick to their answers on the day of filming.

The film was released on the same day that President Trump issued his executive order, “Protecting the Nation From Foreign Terrorist Entry Into The United States”. The commercial celebrates the concept of a tolerant and connected society in Denmark.