Breaking free

Average Happiness

Pie charts are melting, arrow diagrams twisting, scatter plots, and stock market curves join in a collective climax.

Data is everywhere and we’re surrounded by it on a daily basis. Whether in your work or in your personal lives, we’re drowning in a constant flood of analytical information that tells us how well we’re performing in life. Looking to change the perspective on statistics and inject a little sensuality into them, Maja Gehrig experimental animation Average Happiness thrusts its audience into a world of undulating charts and graphs, which morph together to create a disorientating, but oddly inviting world.