Beyond your wildest dreams

Argos Christmas advert 2019 – The Book of Dreams

The retailer has released a nostalgic ad featuring its iconic Christmas catalogue.

For 2019, the Argos catalogue plays a starring role in the festive campaign, which celebrates the long-standing tradition of circling your most-wanted gifts. Titled The Book of Dreams, the 3-minute clip begins in a kitchen, where a father notices that his daughter has circled a drum kit in the Argos catalogue.

He taps the page with his finger and the kitchen table splits open to reveal the drum kit right there in front of him before the kitchen transforms into his own private gig with Simple Minds’ 1980s classic "Don’t You Forget About Me" playing on the TV and he drums along.

The father is soon joined by his daughter, who has been woken by the noise, and suddenly the kitchen is transformed into the gig of a lifetime, with crowds of people chanting along.